FRC’s third study on the 529 college savings market provides 529 program managers a comprehensive resource for building sustainable 529 plans in an increasingly competitive marketplace. In this study, FRC examines the role 529s play in the larger college savings market, explores consumer and advisor preferences, focuses on 529 platforms and how they will change over the next year, and forecasts the future of the 529 savings plan marketplace. Findings are based on surveys FRC conducted of three distinct groups—consumers, financial advisors, and program managers, as well as personal interviews FRC conducted with a number of industry executives, state agencies, think tanks, and 529 practice consulting firms to provide comprehensive analysis and commentary into the evolving nature of the 529 business.